Work

James Cazzoli

Product Design Engineer | Google, Apple, Toyota

Work

The Bloom Inhaler is a credit-card sized rescue inhaler. It holds up to 8 doses of albuterol, and fits easily in a wallet or tight pocket. The initial concept was slated to be "refillable" using your existing pMDI canister.  Bloom is an intern

To validate the initial hypothesis that inhalers were bulky, and often not carried as a result, I sought to answer three initial questions: 1. How often do people need their rescue inhaler? 2. How many doses do they take when they need it? 3.

These early surveys were insightful and continued to validate the usefulness of a discrete inhaler. But there are different kinds of asthmatics in different demographics. Focusing on the 20-40 year old bracket, with mild-intermittent to moderate-pe

I presented renderings and 3D printed models to interviewees for feedback. Body language and micro expressions often revealed problems with early designs.  Excitement for the concept was met with awkward fumbling of the mockups. Encouraged, I c

Ultimately I came to a form that patients seemed happy with. The trigger was smoothed to eliminate the errors I was observing in how to actuate the device. The edges were rounded to make slipping into the sleeve of a wallet effortless. The orifice o

BLOOMISO_INHALER_ProductPhotos_forPDF copy.png

I had an concept that seemed to resonate with people in face-to-face meetings. But I wanted to build a business and needed to understand how it would be received at scale. Using Adobe Creative suite, I put some animations and renders together in a

When the story broke, it went viral. Gizmodo, CBS, and others wrote about Bloom. Posting in Facebook groups and Reddit drew a massive percentage of the website traffic, to complement the press coverage. We got 10,000 unique visitors and nearly

After this coverage in March 2016, I brought on an incredible team of engineers and advisors. We went on to interview pulmonologists, general practitioners, and other demographics of asthmatics to further refine the design. We have filed our IP on

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The Bloom Inhaler is a credit-card sized rescue inhaler. It holds up to 8 doses of albuterol, and fits easily in a wallet or tight pocket. The initial concept was slated to be "refillable" using your existing pMDI canister.  Bloom is an intern

To validate the initial hypothesis that inhalers were bulky, and often not carried as a result, I sought to answer three initial questions: 1. How often do people need their rescue inhaler? 2. How many doses do they take when they need it? 3.

These early surveys were insightful and continued to validate the usefulness of a discrete inhaler. But there are different kinds of asthmatics in different demographics. Focusing on the 20-40 year old bracket, with mild-intermittent to moderate-pe

I presented renderings and 3D printed models to interviewees for feedback. Body language and micro expressions often revealed problems with early designs.  Excitement for the concept was met with awkward fumbling of the mockups. Encouraged, I c

Ultimately I came to a form that patients seemed happy with. The trigger was smoothed to eliminate the errors I was observing in how to actuate the device. The edges were rounded to make slipping into the sleeve of a wallet effortless. The orifice o

BLOOMISO_INHALER_ProductPhotos_forPDF copy.png

I had an concept that seemed to resonate with people in face-to-face meetings. But I wanted to build a business and needed to understand how it would be received at scale. Using Adobe Creative suite, I put some animations and renders together in a

When the story broke, it went viral. Gizmodo, CBS, and others wrote about Bloom. Posting in Facebook groups and Reddit drew a massive percentage of the website traffic, to complement the press coverage. We got 10,000 unique visitors and nearly

After this coverage in March 2016, I brought on an incredible team of engineers and advisors. We went on to interview pulmonologists, general practitioners, and other demographics of asthmatics to further refine the design. We have filed our IP on